Job Specification: Head of Growth Marketing
This pivotal role will drive customer acquisition, engagement, retention, and revenue growth across multiple channels, blending traditional marketing, digital acquisition strategies, CRM management, lead generation, and strategic sales partnerships. The ideal candidate will bring a proven track record in global B2B or B2B2C environments.
We need someone who is primarily analytical and process-oriented, with a sophisticated understanding of the tools available for instrumenting and measuring growth, A/B testing, conversion, and everything else related to revenue.
Almost everyone on our team is technical, so this will be our first major non-technical hire, which means you'll have a wide range of responsibilities within marketing and growth. We've listed a few things you'll be responsible for below, but it will also be your job to determine which of these we should spend resources on and which we should not. You will ultimately be in charge of not only allocating the marketing budget, but also can
- make a content strategy
- produce video and written content
- drive customer acquisition
- help with retention and other aspect
- help us and our customer grow
- This list is not exhaustive at all, and you'll have a lot of autonomy over your work.
Key Responsibilities
• Develop and execute a comprehensive growth marketing strategy aligned with business goals.
• Lead marketing initiatives across traditional and digital acquisition channels, ensuring measurable ROI.
• Manage and optimize CRM systems to drive customer lifecycle management, engagement, and retention.
• Design and implement lead generation campaigns to deliver qualified sales opportunities.
• Build, manage, and scale digital campaigns across SEO, SEM, social media, email, and display advertising. Experience in ChatGPT optimization a plus but eagerness to discover is vital
• Collaborate with the newly forming sales team to align marketing and sales objectives for revenue growth.
• Establish and nurture partnerships to expand reach and market presence.
• Monitor, analyze, and report on performance metrics and make data-driven recommendations.
• Lead, mentor, and develop the marketing team as it grows to deliver high-performance results.
Qualifications & Experience
• Bachelor’s degree in Marketing, Business, or a related field ideal but not required.
• Minimum of 5 years’ experience in growth marketing or related roles in a global B2B or B2B2C SaaS environment.
• Strong expertise in both traditional marketing and digital acquisition channels.
• Hands-on experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
• Proven track record in lead generation, sales enablement, and demand generation.
• Experience establishing and scaling sales and channel partnerships.
• Analytical mindset with proficiency in marketing analytics and performance reporting tools.
• Exceptional leadership, communication, and project management skills.
Personal Attributes
• Entrepreneurial mindset with a strong growth orientation.
• Data-driven decision-making with creativity and innovation.
• Ability to thrive in a fast-paced, scaling SaaS environment.
• Strong interpersonal and stakeholder management skills.
• Proactive, results-oriented, and collaborative leader.
• Willing and able to work for a global business with team members in multiple time zones and operating hours
We're looking for a full-time hire.
